Smell memories are of the strongest we have, and everyone has different ones. Pumpkin pie aroma makes me think of piles of dirty Thanksgiving dishes on the kitchen counter, not getting busy with other things.
Oh, I can definitely say that the sense of smell is quite powerful for me. Not only do smells trigger deep memories, and immediate feelings in me, I am also very sensitive to odors that are too strong (that others don't especially notice), or that are somewhat "off" to my mind.
This is one reason why I am very picky about perfumes. It's probably a combination of my smell sensitivity, and my strange body chemistry, but perfumes that start out being just fine can really turn on me, or become so overwhelming to my sensitive nose that I'm forced to shower them off.
I tend to sniff meat and fish a lot too! Can't tell you how many times I've sent my husband back to the grocery store with meat that doesn't smell quite up to, well...snuff...to me that smells perfectly fine to my husband.
For me, the scents that soothe me are:
vanilla cinnamon honeysuckle lavender lilac the ocean coffee hot tea bacon warm, melted chocolate yeast (separate, or when in a dough) freshly-cut grass pine damp earth warm earth a crackling fire, indoors or out the scent left on one's fingers from touching a tomato vine the way my dog's fur smells when my face is buried in her fluffy neck
I'm sure that I've forgotten a whole bunch!
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"It is our choices that show what we truly are, far more than our abilities"
(Dumbledore to Harry Potter)